Fundraising and Resource Development


Fundraising and resource development for behavioral health providers foster long-term stability and involve leveraging diverse funding streams to ensure sustainability and growth. This includes pursuing government funding and applying for private foundation and corporate grants, and cultivating individual donations through targeted campaigns and community events.

In addition to external funding, providers can strengthen resources by building strategic partnerships with other organizations and developing a comprehensive financial plan that aligns funding opportunities with organizational priorities.

Some considerations include:

  • Mission and vision: Align all fundraising and development efforts with your organization's core mission.

  • Community needs: Ensure your services are meeting community needs and that you are communicating the impact of your work.

  • Transparency: Be transparent about how funds are used and provide regular reports to donors and stakeholders.

  • Sustainability: Develop a diversified funding strategy with multiple revenue streams to ensure long-term viability.


Resources

Grant Writing 101 | InUnity Alliance ft. Advocates for Human Potential

  • A 1-hr webinar focused on building the knowledge and readiness to successfully apply for grant funding.

Diversified Funding and Resource Development | InUnity Alliance ft. Advocates for Human Potential

  • A 1-hr webinar focused on strengthening organizational sustainability through diversified funding and effective resource development strategies.

How Behavioral Health Organizations Can Strategically Leverage Public & Private Grants | Health Management Associates

  • Covers public and private funding sources

Guides, Tools, and Templates to Support Fundraising | Association of Fundraising Professionals

  • Includes no-cost videos and readings on funding sources

Fundraising | National Council of Nonprofits

  • Fundraising compliance and resource development

Maximizing Public Health Funding: A Guide for Behavioral and Community Health Organizations | Relias

  • A practical guide to understanding today’s public health funding landscape and implementing smart, sustainable strategies to secure and optimize funding - from Medicaid and SAMHSA allocations to compliance management and advocacy.

Fundraising Resources | Mental Health America

  • Free fundraising tools

Search for Funders and Donors | Candid

  • A free database of funders

Grants Resource Collection | New York State Library

  • Grantmaker directories, guides for fundraising and prospect research, and proposal writing guides

Grants & Grant Makers | Harvard

  • Repository of grant tutorials and tips

This toolkit is for informational purposes only and does not constitute financial, legal, or tax advice. Organizations should consult their own qualified advisors before implementing any strategy or recommendation contained herein. InUnity Alliance makes no warranties regarding the completeness or suitability of this material and assumes no liability for outcomes resulting from its use.